Experience Design Is Storytelling
Imagine coming back from a vacation and meeting up with friends for the first time. You share stories about the trip and how relaxing it was, the great accommodation, the authentic pizzeria around the corner, and the exciting day trips. Enthusiasm. Joy of life.
At its core, experience design is storytelling. We aren't developing solutions for positive results in questionnaires - we are designing for great stories.
What's missing from that story? That the destination and accommodation were suggested by an algorithm; that the booking could be confirmed with just one click on the smartphone; that the pizzeria was recommended in the handy guest guide and that there was an app for the region that made it easy to plan and book day trips without getting stranded.
I want to empower humans to experience memorable stories.